Released: 18 September 2008

Fashion Targets Breast Cancer 'awareness in the office' by John St

 

John St, Toronto has created this humorous Canadian ad for Fashion Targets Breast Cancer in the style of a 1950s infomercial.

The spot opens with a warning about taking care when you ask for one of the FTBC t-shirts. An office worker is then shown pointing at the breasts of a receptionist wearing one of the shirts and asking "Are those for sale?".

He proceeds to make a number of other inappropriate comments before finding the correct way to ask for a t-shirts.

The spot ends with the strapline "Bring breast awareness back to the office".

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Credits

ClientFashion Targets Breast CancerAgencyJohn St., TorontoCreative directorsStephen JurisicAngus TuckerArt directorKyle LambProduction companyPartners Film, TorontoDirectorAleysa Young

 
 
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