In one case, the individuals featured hadn't seen each other for 20 years. The ad aims to show that, while Christmas is special for many reasons, spending it with loved ones is priceless. It ends with the line "there are some things money can't buy. For Christmas, there's Mastercard."
Released: 15 November 2006
Mastercard 'arrivals' by McCann Erickson
The Mastercard Christmas ad from McCann Erickson London captures the genuine emotion of real people reuniting with their loved ones at the arrivals gates at Heathrow and Gatwick airports.
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Credits
- Creative Type:
- Television
- Agency:
- McCann Erickson
- Advertiser:
- Mastercard
ProjectArrivalsClientRita Broe, head of marketing, Mastercard UKBriefDevelop a Christmas TV ad that captures the priceless emotion of getting together with your loved ones at ChristmasWriterBrian CooperArt directorJason StewartPlannerPaul SimonetMedia agencyUniversal McCannMedia plannerAndrew RaadProduction companyHLADirectorSimon RatiganEditorBen Stephen, The WhitehousePost production companyThe MillAudio post-productionJungle GroupExposureNational TV and cinema
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