Saatchi & Saatchi has created an animated, electrical world in its new campaign for Comet, part of a rebrand to create a warmer feel around the store. It features Scooter man, a Comet trainee. He drives through a city of TV, kettle and fridge-shaped buildings to learn about the different products as a voiceover by Radio One DJ Edith Bowman explains that the world of electricals can be confusing but that Comet trains its staff to help customers out.
Released: 17 August 2005
Comet 'world of electricals' by Saatchi & Saatchi
Average Rating:
Please login to rate this creative.
Credits
- Creative Type:
- Television
- Agency:
- Saatchi & Saatchi
- Advertiser:
- Comet Group
ProjectWorld of ElectricalsClientBob Darke, head of brand marketing at Comet GroupBriefDifferentiate Comet in fast a changing, competitive environment of electrical retailCreative agencySaatchi & SaatchiWritersMat Joiner, Dave AskwithArt directorsMatt Powell-Perry, Kevin JonesPlannerVicky WigginsMedia agencyZenithOptimediaMedia plannerDavid AngellProduction companyVermillionDirectorRichard HickeyPost-productionTriangleExposureNational television, national press, national radio, in-store, online
Your Comment