Boots Opticians is introducing a new positioning with a TV campaign created by the retailer's agency of record Mother London.
The TV spot introduces the strapline "See better" and features a series of scenes showing what the special moments in life would be like without good eyeslight.
Moments such as watching a child enjoy a funfair ride appear fuzzy and unfocused. The ad was directed by Vince Squibb at Gorgeous.
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