Mother’s first TV work for Stella’s 4 per cent variant follows the 60s French Riviera theme of the poster work that broke last month and attempts to position the brand as the smoothest 4 per cent lager.
Released: 06 November 2008
Stella Artois 'triple filtered' by Mother
All Comments
Darian Watts - 29 August 2009
I'm lost. Why the red shoes? Someone please explain? 60's France a bit cliched don't you think?
Audio Android - 31 August 2009
The red shoes - to add humour to a very cliche'd 'oh he's so smooth' ending.
However, whilst not without it's merits - it's still very cliche'd and formulaic.
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Credits
- Creative Type:
- Television
- Agency:
- Mother
- Advertiser:
- Stella Artois
Project Triple filteredClients Ligia Goncalves, global marketing director; Adam Oakley, marketing director UK, Stella ArtoisBrief Launch Stella Artois 4 per cent as the smoothest 4 per cent lagerCreative agency MotherWriter MotherArt director MotherPlanner MotherMedia agency StarcomMedia planner Steve KeenanProduction company Sonny LondonDirector Fredrik BondEditor Rich OrrickPost-production The Moving Picture CompanyAudio post-production FactoryExposure TV, cinema
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