Released: 01 September 2007

Xbox 'boxhead' by AKQA

 

AKQA has created a surreal 60-second spot for Xbox, which will be seeded as a viral at first, before launching on TV.

The ad supports Xbox's new Live Vision camera, which links into the console's online multiple gaming service, Xbox Live. The service already has than 7m users around the world.

The Live Vision camera allows users to communicate on the live network for video and voice communication.

 

 

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Credits

Creative Type:
Television
 
Agency:
AKQA
 
Advertiser:
Microsoft
 

ClientMicrosoft XboxAgencyAKQACreative directorJames HiltonWriterJames HiltonAgency producerNat GabelloneProduction companyCattleprodsDirectorSimon CracknellProducerMatt HollisDirector of photographyMichael WoodArt directorSimon DavisSFXHothouseEditorRachel Span at The QuarryPost productionHarry Jarman at Golden SquareSound mixSam Ashwell at 750mphSound compositionOllie Davis at We Write Music

 
 
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