The ad, which asks parents to feed their offspring 'me size meals', highlights the health risks of over-consumption such as heart failure and type two diabetes.
Released: 30 March 2009
Change4Life 'me size meals' by M&C Saatchi
The latest ad in M&C Saatchi's Change4Life campaign encourages parents not to over-feed their kids with adult sized portions of food.
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Credits
- Creative Type:
- Television
- Agency:
- M&C Saatchi
- Advertiser:
- Department of Health
ProjectChange4Life - Me Size MealsClientPaul Gilham, Change4Life campaign director, Department of HealthBriefGet parents to show their love for their kids by giving them ‘Me Size Meals' instead of feeding them up with adult portions (which can put their health at risk).Creative directorGraham FinkCopywriterJames Lowther and David FleetwoodArt directorBill Gallacher and Gary MonaghanPlannerEmma BathoMedia agencyManning Gottlieb OMDMedia plannerEmma Whitford, Peter BuckleyProduction companyAardman AnimationProducerAlison CumminsDirectorSteve Harding-HillEditorNick FieldenPost production companyAardman Animation and FramestoreExposure National TV
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