CLM BBDO has created an ad for Pepsi that aims to encourage young people to make their own dreams come true.
The campaign launches with two commercial films that bring to life the idea of independence and youthful spirit.
VIDEO 1: Penguin. Created by BBDO New York.
VIDEO 2: The Rising. Created by CLM BBDO and directed by Daniel Kleinman.
The campaign will debut in Europe, before being rolled out to other regions worldwide.
Loving the Gulliver world created in the first ad. However, i am very dubious about Pepsi's bastardisation of Obama's rousing, semi-socialist battle cry 'We Can' to the Reaganite-sounding 'I can'.
Leaves a nasty taste in the mouth, that.
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Project namePenguinClient David Foulds, Vice President, Advertising PepsiCo International (Colas)
Creative agencyBBDO New YorkCopywriterBill Bruce and Brian DonovanArt directorMichael BouliaDirectorTraktorEditorJohn Murray / Nomad
Project nameThe RisingClient David Foulds, Vice President, Advertising PepsiCo International (Colas)Creative agency CLM BBDO Creative Director Gilles Fichteberg & Jean-François Sacco, David Bertram & Leo Berne Production company Rattling StickDirector Danny KleinmanPost-production company Framestore
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