The campaign, created by M&C Saatchi, features photographic images of people enjoying their bikes and learning to cycle safely.
Released: 22 May 2009
Transport for London 'cycling' by by M&C Saatchi
With carbon footprints high on everyone's agenda, Transport for London is taking the opportunity to encourage Londoners to take up cycling as a means of getting from A to B.
All Comments
James T Kirk - 27 May 2009
Yeah, if the agency was so worried about spoiling the look, why did they make/let her wear those horrible shoes?
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Credits
- Creative Type:
- Outdoor
- Agency:
- M&C Saatchi
- Advertiser:
- Transport for London
ProjectCyclingClientNigel Hanlon, Transport for LondonBriefA new campaign to persuade current non-cyclists to consider, trial and begin cycling in LondonCopy WriterSimon DickettsArt DirectorTiger SavagePlannerCressida O'Shea Media agencyMECMedia PlannerLisa InglisExposurePoster
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