Released: 25 May 2009

Thinkbox 'it's funny how 30 seconds can last a lifetime' by Red Brick Road

LONDON - Thinkbox, the TV marketing body, is unveiling its first ever TV ad campaign to support the medium.

The TV spot, created by The Red Brick Road, breaks on Sunday evening at 9.15pm with a roadblock across dozens of commercial TV channels.

It features a man visiting a hypnotherapist who when induced into a deep trance reveals an amazing knowledge of famous TV advertising lines and jingles.

Impressions of famous ad characters, including the R White’s lemonade drinker and the Sugar Puffs Honey Monster, emerge deep from his subconscious.

The campaign is designed to demonstrate the power and effectiveness of TV advertising and targets marketing directors and media planners as well as attempting to create a wider buzz around TV advertising.

Thinkbox is paying for the campaign from its central budget at market rates.

View all nine of the original ads referenced in the Thinkbox spot

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All Comments

richard glendenning - 28 May 2009

Ace!

peter lynex-hopkins - 28 May 2009

Love it!

Wooly Walnut - 28 May 2009

Accrington Stanley?! Who are they?

Corn Flake - 28 May 2009

I'm far too young to remember most of these.... surely they could have broadened this out with a few more recent ad references?

BumberClott - 28 May 2009

Big up dem creation steppers.

Bumberass, battyboy stylie.

BumberClott - 28 May 2009

But crap adding.

peter lynex-hopkins - 07 June 2009

Hey Corn Flake - feel free to quote more recent ad references, But then this ad would have to be rewritten with someone in a coma, not under hypnosis.

Danielle Locke - 12 January 2010

I'm conducting some research on the use of nostalgia in advertising in response to the recent influx in nostalgic themes that ads like this Thinkbox ad encapsulates. If you could take 5 minutes of your time to complete the attached questionnaire, I would be most grateful.

Many thanks.