To promote the retailer’s summer sale, scenes from popular fighting games such as Street Fighter and Mortal Kombat are recreated, showing the characters going head-to-head as they fight to get their hands on the best bargains.
Each character is decked out in the latest designer clothes, with the men in Alexander McQueen suits and women in Rodarte dresses, modelling the luxury items that can be found for up to 50 per cent less during the sale period.
Released: 18 June 2009
Harvey Nichols 'sale-fighter' by DDB London
DDB London is bringing iconic arcade games to the shop floor in a new print campaign for Harvey Nichols.
All Comments
Richard Hayter - 18 June 2009
Unfortunately, not as good as the 'cowering mannequins' of last year. Not as fresh or as well art directed.
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Credits
- Creative Type:
- Press
- Agency:
- DDB London
- Advertiser:
- Harvey Nichols
ProjectSale-fighterClientsJulia Bowe, marketing director; Shona Campbell, marketing manager; Anna Davidson, marketing officer, Harvey NicholsBriefPromote this summer's most coveted saleWriterGraeme HallArt directorHunter SomervillePlannerGeorgina Murray-BurtonMedia agencyRocketMedia plannerSarah RafteryExposure Print
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