Shot to The Hours’ cover version of The Beatles track All Together Now, the ad shows people in the city coming together to count numbers and spell out the letters of the alphabet and, finally, sing all together now in time with the track.
Released: 02 July 2009
Budweiser 'lyrics' by DDB London
DDB London's latest campaign for Budweiser is shot from a moving train carriage as it travels through Chicago.
All Comments
James T Kirk - 02 July 2009
Not bad, but might have been more engaging if it they had at least tried to make it look like it was all done in one shot.
GERRY FARRELL - 02 July 2009
This isn`t an ad for Budweiser. It hasn`t got any beer in it. The only branding is an old Bud poster in the final frame. Creative Director should`ve strangled this at birth. It`s got nothing to do with beer. It won`t shift a single bottle of Bud. This brand`s had some great work in the past. Wassup with it now?
Gauhar Mukaman - 02 July 2009
I disagree. I think it's quite good one actually. Sometimes you need to turn 360 degrees and find a different angle rather than showing the same advert of men drinking beer. It's boring. I think people can understand that it's about beer.
Corn Flake - 03 July 2009
I love it. It's joyous and fun and i'm pretty sure those are brand values that bud is dying to push without overtly saying 'beer is fun' because they can't
Art Garfunkel - 03 July 2009
Budweiser is a crap lager - I would rather drink my own piss, so I am very sorry to see their agency has come up with a very nice ad.
I am Fartacus! - 03 July 2009
Dave and Rich must have a thing for singing at the mo.
First the VW now this
peter lynex-hopkins - 22 July 2009
Totally agree with Gerry Farrell. I want a Bud, but iI ain't gonna get it with this load of shite. How about "I want a Bud". Must be some ideas in that. But then, ideas don't count anymore do they?
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Credits
- Creative Type:
- Television
- Agency:
- DDB London
- Advertiser:
- Budweiser
ClientGarbhan O'Bric, head of marketing communications, Diageo Ireland, BudweiserBriefBudweiser. UniteWriterDave HendersonArt directorRichard DenneyPlannerJames BroomfieldMedia agencyInitiativeMedia plannersJenny Byrne, Tracy-Ann GoodwinProduction companyGorgeousDirectorChris PalmerExposureTV, online
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