The ad, by BETC Euro RSCG, features a troop of roller-skating babies, or rollerbabies dancing a choreographed roller breakdance sequence.
Released: 02 July 2009
Evian 'rollerbabies: live young' by BETC Euro RSCG
Following on from the success of the synchronised swimming babies, Evian has given another group of infants an equally impressive physical skill in its new campaign in the "live young" series.
All Comments
GERRY FARRELL - 09 July 2009
Strathmore `Skipping` ad way better. This is creeeeeepy. You can see the joins where they`ve sewn on their little smiley computer heads. PS a state in Australia has just BANNED the sale of mineral water. " We`re not a bunch of raving greenies, we just want to reduce our carbon footprint."
Francois Badoud - 13 September 2009
well, the babies look much less natural than when swimming.. then it sounds too much like evian is fooling us anyway..
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Credits
- Creative Type:
- Television
- Agency:
- BETC Euro RSCG
- Advertiser:
- Evian
ProjectRollerbabies: live youngClientsMartin Renaud, Michael Aidan, Veronique Penchienati, Peter Pintens, EvianBrief To create an enthusiastic modern day musical comedy that positions Evian as a great contemporary worldwide brandWriterValerie ChidlovskyArt directorAgnes CavardProduction companyPartizanMedia agencyHavas MediaDirectorMichael GraceyExposureTV
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