Released: 11 August 2009

VW 'see film differently' by DDB London

DDB London has unveiled its latest 'see film differently' campaign which promotes VW association with independent film.

The campaign features the story of three people who have each made life decisions based upon inspiring films.

The first film 'dudeism' features a man who become an evangelist for a religion based upon the philosophies of The Big Lebowski character 'the dude'.

Another spot sees a young magician, who has decided at a young age that his future is in magic thanks to the film Charlie and the Chocolate Factory.

Rocky is the inspiration of another character in the campaign, who decided to become a weightlifter after watching the classic boxing movie.

VIDEO 1: Dudeism

VIDEO 2: Rocky

VIDEO 3: Willy Wonka

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All Comments

Ad cruncher - 11 August 2009

What a great brief, what bad ad's...

Ad cruncher - 11 August 2009

The dude would not abide

simon - 12 August 2009

VW supports independent cinema.

Rocky - United Artists

Willy Wonka and the CF - Paramount \('71)

Charley and the CF \(Warner Bros \('05)

The Big Lebowski - Polygram

With the exception of Polygram not very independent I'd say.

I am Fartacus! - 12 August 2009

RE: Simon

Independent cinemas. Not independent movies.

Independent cinemas show mainstream films

simon - 13 August 2009

Ah, they do indeed, Fartacus.

But the endline is '...supports independent cinema'

which colloquially is the term used to imply independent film-makers.

Andy Knell - 13 August 2009

I agree with Simon - you'd have thought they'd choose independent film-makers to avoid confusion.

Barack Obama - 14 August 2009

Brave decision to use a bunch of oddballs in your campaign

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Credits

Creative Type:
Television
: Agency:
DDB London
: Advertiser:
VW

Project See Film Differently Client Sally Chapman, Volkswagen Communications Manager BriefContinued Volkswagen support of Independent Cinemas CopywriterGraeme Hall, Hunter Somerville Art directorHunter Somerville, Graeme Hall ProducerDawn Laren Agency ProducerSarah Browell PlannerGeorgia Challis Account DirectorCharlie Elliott Account ManagerJess Huth Media agencyMediaCom Media plannerFaye Turner Production companyMoxie Pictures DirectorSeth Gordon EditorLuis Lopez c/o Seth Gordon in US Post-productionLuis Lopez - US. Framestore - UK. Audio post-productionElmo Weber c/o Seth Gordon in US ExposureIndependent Cinemas and selected ODEON cinemas