Running in China, the executions use dramatic imagery of food splashing its contents at unsuspecting victims.
Released: 25 August 2009
Ariel 'be prepared' by Saatchi & Saatchi Guangzhou
A cyclonic plate of spaghetti bolognaise, an exploding hot dog and a violent crab depict the catastrophic consequences of messy food in a new campaign for Ariel detergent.
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Credits
- Creative Type:
- Outdoor
- Agency:
- Saatchi & Saatchi Guangzhou
- Advertiser:
- Ariel
Projectbe prepared CopywriterAu Kin Cheong Art DirectorNg Fan /Wendy Chan /Liu Zhong Qing /Ye Zhi Guang PhotographerLau Kwok Tim ExposurePrint, Outdoor
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