The two celebs go head-to-head in a ping pong match, bantering back and forth while a commentator explains the benefits of a Sony Bravia HDTV, as a customer and his family look on.
The campaign aims to create a comprehensive guide to buying electronics so that consumers can have a more enjoyable experience.
The concept is an expansion of the company’s 2008 HDNA campaign, featuring a panel of celebrity experts who serve as brand ambassadors, assisting consumers in choosing Sony products by pointing out how the brand differs from its competitors.
Released: 10 September 2009
Sony 'ping pong' by 180 Los Angeles
Los Angeles agency 180 launches this latest work for Sony, combining the talents of Justin Timberlake and Peyton Manning.
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Credits
- Creative Type:
- Television
- Agency:
- 180 LA
- Advertiser:
- Sony
Project namePing PongClientStuart Redsun, Senior VP of Marketing; Alberto Escobedo, Director of Brand Messaging; Christine Gately-Evans, Senior Brand Messaging Manager, Sony Consumer ElectronicsCopywriterEric Helin, Tom HamlingArt directorAndy Nordfors, Joel RodriguezProduction companySmugglerDirectorRandy KrallmanEditorGavin Cutler
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