The fast food chain is claiming to help make early mornings feel a little less early in the new spot which features a range of people doing dopey things because they haven’t quite woken up yet.
Released: 11 September 2009
McDonald's 'breakfast' by Leo Burnett
Fancy an Egg McMuffin? Well now you can get one as early as 6am in the morning and McDonald's is promoting its new opening time with a TV ad by Leo Burnett.
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Credits
- Creative Type:
- Television
- Agency:
- Leo Burnett London
- Advertiser:
- McDonald's
Project nameMcDonald's Breakfast
ClientJill McDonald - Chief Marketing Officer
Copywriter/Art DirectorTony Durston
PlannerRebecca Harris
Media agencyOMDMedia PlannerKindy Mann
Production companyGorgeous
DirectorVince Squibb
EditorPaul Watts @ The Quarry
Post-productionMPC
ExposureNational TV, press & radio
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