Created by VCCP, this latest instalment of the series was unveiled to the meerkat-adoring public via the social networking service Facebook, where the campaign’s star has over 600,000 friends.
Released: 02 October 2009
Comparethemarket.com 'jacuzzi' by VCCP
Aleksandr the Meerkat is back and informing consumers of how he unwinds after all the stress of people confusing the car insurance site, comparethemarket.com, with his meerkat comparison site of a similar name.
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Credits
- Creative Type:
- Television
- Agency:
- VCCP
- Advertiser:
- Comparethemarket.com
Project nameAleksandr - ‘Jacuzzi'Clientcomparethemarket.comBriefTo raise brand awareness and name recall
Creative teamMatt Lloyd, Rich Connell, Clem WoodwardPlannerGeorge EverettMedia CompanyZedMedia ContactPaul ConstantineProduction CompanyPassion PicturesDirectorDarren Walsh
Post-productionPassion Pictures Audio post-productionWave StudiosExposureTV, Online
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