Cameras placed near to the billboard read the car's number plate and then link to DVLA data, to work out which Castrol oil is best to use.
Released: 21 September 2009
Castrol 'oil cam' by Ogilvy Advertising
Ogilvy Advertising has created a new electronic billboard for Castrol, which shows drivers which sort of oil they should be using in their car.
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Credits
- Creative Type:
- Outdoor
- Agency:
- Ogilvy Advertising
- Advertiser:
- Castrol



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