Toledo is to become the face of Southern Railway as he makes it his mission to get people travelling by train to the range of destinations on offer.
Loco will first be introduced in a 40 launch TV spot on 1 November.
Released: 01 November 2009
Southern Railway 'go loco go southern' by VCCP
Mexican wrestler, Loco Toledo, is the star of this new work from VCCP for Southern Railway, its first since winning the account this summer.
All Comments
DFN - 30 October 2009
Seriously?
Absolute drivel. Compare the meerkat was fine, don't try and repeat it.
Nic Niewart - 02 November 2009
Someone must have just seen NACHO LIBRE for the first time on Film4 three years after release and thought: let's get Jack Black. HOW MUCH does he want?, Cannot afford that- let's bring in a real Mexican wrestler-he ain't funny, and the script is naff and no one knows who he is. Shut up! it's too late to back out now, like a runaway train.....
To post comments please log in here.
Average Rating:
Please login to rate this creative.
Credits
- Creative Type:
- Television
- Agency:
- VCCP
- Advertiser:
- Southern Railway
Project name Go Loco Go SouthernClient Southern RailwayBrief Deliver a campaign that drives awareness and engagement with the brand but also supports some key commercial objectivesCopywriter Ken TaylorArt directorGavin McDonaldPlanner Stuart ParkinsonMedia agency MediaVestMedia planner Rachel HillProduction company Another Film CompanyDirector Nick JonesPost-production company Rushes Audio post-production companyGrand Central
Your Comment