The work demonstrates that the exclusively online retailer allows its customers to split their payments into ‘manageable bits’, making Christmas shopping less daunting at the end of an economically tough year.
Released: 01 November 2009
Littlewoods 'manageable bits' by Leo Burnett London
Christmas is definitely all around in this new work from Leo Burnett London, which marks its first campaign for Littlewoods since winning the account in July.
All Comments
To post comments please log in here.
Average Rating:
Please login to rate this creative.
Credits
- Creative Type:
- Television
- Agency:
- Leo Burnett London
- Advertiser:
- Littlewoods
Project name Manageable BitsClient Tony Holdwary, Brand Director, LittlewoodsBriefExplanation of creative idea behind the campaign Littlewoods allows you to get the best things in life, and split your payments into manageable bits. This is a particularly inspiring offer at Christmas time, and during the current financial climate when many struggle.Copywriter Tony DurstonArt director Richard RobinsonPlanner (creative agency) Richard CordinerMedia agency CaratPlanner (media agency) Joe MolonyProduction company BlinkDirector Simon WillowEditor Mark Aarons at TVCPost-production companyFramestoreAudio post-production companyGrand Central Studios
Your Comment