The ad aims to drive sales of the board game as the holiday period approaches and inject some much-needed humour into the ongoing trade dispute.
Released: 24 October 2009
Mattel 'postal strikes = no letters' by Ogilvy Advertising
Ogilvy Advertising has taken advantage of the ongoing postal strikes to produce a strategic ad for Mattel's word game, Scrabble.
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Credits
- Creative Type:
- Press
- Agency:
- Ogilvy Advertising
- Advertiser:
- Mattel
Project name Postal Strike = No lettersClient Erica Zubriski , MD Mattel UK, MattelBrief Pro-active & tactical creative, born from the topical debate surrounding the Postal strikes. Engage with readers using Scrabbles trademark intelligent humour.Copywriter Andy DibbArt director Andy BirdMedia agency CaratMedia planner David Liddiard
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