Streams of light pursue the car as it travels along deserted roads and motorways in the 40-second spot highlighting Ford's kinetic design.
Released: 06 November 2009
Ford Focus 'white and orange' by Ogilvy Advertising
The new Ford Focus lights up the screen in this latest campaign by Ogilvy Advertising.
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Credits
- Creative Type:
- Television
- Agency:
- Ogilvy Advertising
- Advertiser:
- Ford of Europe
Project nameWhite and OrangeClientMaureen Graham, Director, Marketing Communications, Ford of EuropeBriefTo increase salience of the Ford Focus MCA across Europe by highlighting the attractive kinetic design of the nameplate mid way through its lifecycle. Creative teamCamilla HerbersteinPlannerStephen Wallace
Media agencyMindshare
Production company Serious Pictures
DirectorVaughan ArnellEditorLeo KingPost-production companyMPC
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