The work shows the car surrounded by illuminated outlines of Marilyn Monroe and the paparazzi in a bid to emphasise the attention-grabbing design of the new Ford Focus.
Released: 06 November 2009
Ford Focus 'white and orange' by Ogilvy Advertising
Ogilvy Advertising has created a new print campaign to accompany a TV spot promoting the new Ford Focus.
All Comments
There are currently no comments.
To post comments please log in here.
Average Rating:
Please login to rate this creative.
Credits
- Creative Type:
- Press
- Agency:
- Ogilvy Advertising
- Advertiser:
- Ford of Europe
Project nameWhite and OrangeClientMaureen Graham, Director, Marketing Communications, Ford of EuropeBriefTo increase salience of the Ford Focus MCA across Europe by highlighting the attractive kinetic design of the nameplate mid way through its lifecycle. Creative teamDom Sweeney, John Crozier PlannerStephen WallacePhotographer James DayRetouching agencySmoke & Mirrors
Your Comment