The tool, hosted at the Xbox website, uses a combination of facial recognition technology and Facebook Connect functionality to enable people to choose a song and the photos they want to adapt from their profile before adding singing ‘Lips’ to the faces and then creating the animated, personalised music video.
AKQA has taken Xbox Lips digital with the 'Lips Jukebox' on Facebook, which enables users to transform their photos into music videos, in a bid to promote new game 'Lips Number One Hits'.
All Comments
There are currently no comments.
To post comments please log in here.
Average Rating:
Please login to rate this creative.
Credits
Project name “Lips Number One Hits”Client Nigel Roy/ Michael Flatt, XBOX EMEABrief Increase awareness of the new karaoke game from XBOX, “Lips Number One Hits” Creative directorMiles UnwinCreative conceptersMatt Longstaff, Per NielsenCreative developerAbe AzamProducerKris CabezasDesignerSteven YipMedia agencyUniversal McCannExposure Young women and men who like to socialize, sing and have fun together.
Your Comment