Asda 'good old basket' by Saatchi & Saatchi

3.0 2 Votes

Asda has introduced a price guarantee, backed by a national TV campaign, which promises grocery shoppers a refund if they find a better offer by their nearest competitors.

The ‘Asda price guarantee' campaign aims to retain customers and promote the retailer’s value for money message.


Share On:

Released: 29 April 2010


Campaign title
Good old basket

Mark Sinnock, director of marketing strategy and advertising

Executive creative director
Kate Stanners

Steve Howell

Art director
Rick Dodds

Martin Smith

Account handler
Liz Griffiths

Media agency

Media planner
Richard Frampton

Production company

Ed Sayers

Jamie Rafn

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News


Asda "#SaveSummer" by Work Club

Asda 'Christmas brand film' by Saatchi & Saatchi

Asda 'Christmas brand film' by Saatchi & Saatchi

Asda's Christmas campaign aims to show the "real story" of how mothers prepare for the holiday season.