Asda 'good old basket' by Saatchi & Saatchi

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Asda has introduced a price guarantee, backed by a national TV campaign, which promises grocery shoppers a refund if they find a better offer by their nearest competitors.

The ‘Asda price guarantee' campaign aims to retain customers and promote the retailer’s value for money message.

 

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Released: 29 April 2010

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Credits

Campaign title
Good old basket

Client
Mark Sinnock, director of marketing strategy and advertising

Executive creative director
Kate Stanners

Copywriter
Steve Howell

Art director
Rick Dodds

Planner
Martin Smith

Account handler
Liz Griffiths

Media agency
Carat

Media planner
Richard Frampton

Production company
HLA

Producer
Ed Sayers

Director
Jamie Rafn

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