Silver Spoon 'half spoon' by Adam & Eve

3.8 6 Votes

Silver Spoon has launched a campaign to promote the launch of its Half Spoon sugar.

The ad aims to convey the message to viewers that with the new product contains half the calories but the same sweetness.

Share On:

Released: 29 April 2010

Creative in this campaign:

Related Creative:

Credits

Campaign title
Half Spoon

Client
Tony Lucas, marketing director, Silver Spoon

Copywriters           
Sidney Rogers and Harry Bugden

Art directors
Sideney Rogers and Harry Bugden

Planner
David Golding

Media agency
ZenithOptimedia UK

Media planner
Marisa Ambersley

Production company
Coy! Communications

Director
Mark Denton

Editor
Sam Sneade, Speade                    

Post-production
Framestore

Audio post-production
Clearcut Sound

 

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

John Lewis 'never knowingly undersold' by Adam & Eve

John Lewis 'never knowingly undersold' by Adam & Eve

John Lewis promotes its price promise of 'never knowingly undersold' with a TV ad aiming to demonstrate its 'life long commitment' to customers.

Maryland Cookies 'temptation' by Adam & Eve

Maryland Cookies 'temptation' by Adam & Eve

A talking cookie tempts a mum to eat him in a new television advert for Maryland Cookies.