Sony 'retired' HS & P

3.4 7 Votes

HS&P and Live & Breathe have created a World Cup-focused marketing campaign for Sony UK, featuring former England football managers in an old people's home, with Kelly Brook as their nurse.

The comical ad pushes the electrical company's trade-in promotion surrounding the World Cup, where consumers are able to trade in old products for a discount on a Sony item.

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Released: 29 April 2010

Credits

Campaign title
Retired

Client
Matt Coombe, general manager, brand & consumer marketing, Sony UK

Creative agency
HS & P

Copywriter
Owen Catto   

Art director
Andy Barwood

Media agency
OMD

Media planner
Kate Thomas

Production company
Rogue Films

Director
Ron Scapello

Editor
Art Jones at Work

Post-production
The Mill

Audio post-production
Munzie at Grand Central

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