Xbox has launched a campaign to promote its Halo: Reach release.
The spot, which depicts the journey of the future leader of Noble Team as he undergoes the medical augmentation procedures to transform him into a Spartan III super soldier, is breaking in the US before rolling out across Europe.
Released: 30 April 2010
Campaign title
Birth of a Spartan
Executive creative directors
Scott Duchon and John Patroulis
Art director
Ben Wolan
Copywriter
Joe Rose
Agency executive producer
Hannah Murray
Agency producer
Alex Spahr
Production company
Biscuit Filmworks
Director
Noam Murro
Bruce Wayne's trusty butler Alfred is at the centre of a social media campaign by Weapon7 to promote the new Microsoft Xbox 360 game Batman: Arkham City.
Microsoft has launched a new campaign to launch its Fable III video game.
© Haymarket Media Group Ltd.