Xbox 'birth of a Spartan' by agencytwofifteen

2.3 3 Votes

Xbox has launched a campaign to promote its Halo: Reach release.

The spot, which depicts the journey of the future leader of Noble Team as he undergoes the medical augmentation procedures to transform him into a Spartan III super soldier, is breaking in the US before rolling out across Europe.

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Released: 30 April 2010

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Credits

Campaign title
Birth of a Spartan

Executive creative directors
Scott Duchon and John Patroulis

Art director
Ben Wolan

Copywriter
Joe Rose

Agency executive producer
Hannah Murray

Agency producer
Alex Spahr

Production company
Biscuit Filmworks

Director
Noam Murro

 

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