Target 'life's a moving target' by Wieden + Kennedy Portland

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American retailer Target has launched a campaign to show how everyday things relate to ones journey through life.

Two ads show first a couple meeting and progressing through life and then a little girl wanting to wear all of the colours of the rainbow.

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Released: 30 April 2010

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Credits

Campaign title
Life's a Moving Target

Creative directors
Monica Taylor and Rob Thompson

Copywriter
Antony Goldstein

Art Director
Max Erdenberger

Producer
Erin Goodsell

Production Company
Park Pictures

Director
Ellen Kuras

 

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