McDonald's 'great tastes of America' by Leo Burnett London

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McDonald's has launched its 'great tastes of America' promotion for the fourth year running, supported by a TV campaign.

The five week promotion offers a new burger a week, each one featuring a new flavour from different American locations.

 

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Released: 04 May 2010

Credits

Creative directors
Tony Malcolm and Guy Moore

Copywriter
Rob Webster

Art director
Iskra Tsaneva

TV producer
Lois Mould

Planners
Matt Watts and Ian Hilton

Post production
MPC

Director
Neil Harris

Production company
Smuggler

Food director
Charlie Stebbings, Steam Media

Media agency
OMD UK

Media planner
Sam Gaunt

Editor
John Maye, Marshall Street

Post-production
The Moving Picture Company

Audio post-production
Zoo

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