Christian Aid 'a changed man' by Beattie McGuinness Bungay

2.5 1 Votes

Christian Aid has launched a TV and digital campaign to raise awareness of Christian Aid week through promoting the work the charity has already done to help end world poverty.

A series of illustrations give examples of how Christian aid has helped comunities find solutions to wider promblems using simple steps.

Video 1: 'shower'

Video 2: 'chocolate'

Video 3: 'radio'

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Released: 04 May 2010

Creative in this campaign:

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Credits

Campaign title
A changed man

Client
Tom Barratt, head of marketing communications team, Christian Aid

Copywriter
Simon Bere

Art director
Stephen Reed

Agency planner
Henry Lambert

Media agency
John Aylings Associates

Media planner
Suzanna Balchin

Production company
Knucklehead

Director
Siri Bunford

Post-production company
MPC

Audio post-production
Wave

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