Kopparberg 'find Kopparberg' by Saint@RKCR/Y&R's

3.1 4 Votes

Swedish brand, Kopparberg Cider, has launched a campaign to increase brand reach while aiming to maintain the word-of-mouth reputation it has been grown on.

The campaign is designed to be discovered and invite consumers to go beyond the mainstream and try something different. It will run accross digital, press and cinema.

Event details will be hosted on a dedicated website, where drinkers will also be able to find content such as gig reviews and recommendations, behind-the-scenes videos as well as competitions and giveaways.

 

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Released: 05 May 2010

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Credits

Campaign title
Find Kopparberg

Managing Partner
Zaid Al-Zaidy

Creative director
Simon Labbett

Copywriters
Adam Staples and Paul Miles

Production company
Partizan

Director
Dan Wolfe

Business director
Sophie Ford Masters

Strategy director
Mark Sng

Project manager
Bob Loyal                                

 

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