Virgin Holidays 'rockstar service' by MCBD/Elvis

3.6 7 Votes

Virgin Holidays has launched a campaign around the extra services it offers as standard to all customers.

The ad follows ‘The Danke Schöns' a rock band created by Virgin Travel, who believe the service they are receiving is down to their self proclaimed success, when actually they are being treated as every other customer.

 

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Released: 06 May 2010

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Credits

Campaign title
Rockstar service

Client
Andrew Shelton, marketing director, Virgin Holidays

Copywriter
Matt Lever

Art director
Helen Board

Copywriter and art director (digital work)
Seth Jones      

Planner
Stephanie Newman

Media agency
MGOMD

Media planner
Nina du Celliee Muller and Hayley Swann

Production company
Traktor

Director
Traktor

Editor
Rick Russell

Audio post-production
Wave

Photographer (press ads)
David Drebin

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