Shell 'performance you can see' by JWT

3.0 3 Votes

Shell has built a full size sports car made of high grade Perspex for its latest campaign around its cleansing engine oil product Shell Helix Ultra.

The Car engine is filled up with the oil in the spot which ends with the strap-line ‘performance you can see'.

Share On:

Released: 06 May 2010

Credits

Clients
Leila Prati, Shell Helix global brand manager and Sherine Yap, global B&C manager, Shell Helix

Global creative director 
Jaspar Shelbourne         

Antidote creative director
Tim Ashton

Planner
Paul Shearman             

Business director
Michael Abbott              

TV producer
Dean Baker                   

Director
Ivan Bird

Photographer   
Dan Tobin Smith                       

Production company
Rattling Stick

 

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Shell ''global energy mix interactive'' by JWT London

Shell ''global energy mix interactive'' by JWT London

Shell 'global energy mix' by JWT London

Shell 'global energy mix' by JWT London

As part of a global campaign for Shell by JWT London, a TV ad follows three people in the US, China and Brazil, and highlights the crucial role energy plays in their lives.