Travelodge 'retailer of sleep' by Mother

3.8 2 Votes

Travelodge has launched an advertising campaign to promote a new direction for the company, selling sleep rather than rooms.

The £10m ‘retailer of sleep' campaign includes hiring new staff and implementing customer sleep initiatives throughout the hotel chain.

The brands first TV ads in two decades will focus on Travelodge's 5,500 employees, who have undergone a ‘sleep tight' customer training programme. Hundreds of mattresses and duvets have been replaced and 81,000 new and improved pillows have been purchased inline with the campaign.

 

 

 

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Released: 07 May 2010

Credits

Photographer
Jason Joyce

Director
Daniel Kleinman

Production company
Rattling Stick

Producer
Johnnie Frankel

Editor
Eve Ashwell @ Cut+Run

Post production
Framestore

Sound design
Factory

Media agency
Carat

 

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