Carlsberg 'team talk' by Saatchi & Saatchi

3.2 5 Votes

Carlsberg has launched a star-studded World Cup ad to promote its status as the official beer of the England football team.

The 90-second spot features English sporting legends including Sir Trevor Brooking, Jack Charlton and Stuart Pearce, who combine to deliver "Probably the best team talk in the world" to the England team.

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Released: 10 May 2010

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Credits

Campaign title
Team talk

Client
Paul Davies, Director brands and insight

Executive creative directors
Paul Silburn and Kate Stanners

Copywriter
Rob Potts

Art Director
Andy Jex

Planner
Martin Smith

Account handler
Peter Lovatt

Media agency
OMD

Media planners
Richard Maisey and Simon Taylor

Production company
Sonny

Producers
Rebecca Williams and Joe Bagnall

Director 
Jeff Labbé

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