Collectif de lutte contre les violences faites aux femmes 'violence against women' by BETC Euro RSCG

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French organisation, Collectif de lutte contre les violences faites aux femmes, has launched a campaign to appeal to silent witnesses of domestic violence to come forward.

The ad shows the routine of a man who hears his neighbours arguing violently. Until one day the arguing stops and statistics show how many women are killed through domestic violence every year.

The ad shown has been translated in to English.

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Released: 10 May 2010

Credits

Client supervisors
Annie Guilberteau (CNIDFF), Viviane Monnier (women solidarity) and Justine Rocherieux (GAMS)

Agency supervisors
Catherine Emprin and Maëtte Caudal

Creative director
Marie-Laure Billette

Art director
Eric Astorgue

Copywriter
Jean-Christophe Royer

TV producer
David Green

Producer
COSA - Julien Pasquier

Director
David Bertram

 

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