Anchor has launched an ad campaign promoting its Squirty Cream using the strapline 'every dessert deserves a squirt'.
The campaign includes several executions of different situations where squirty cream is added to a dessert.
Released: 11 May 2010
Client
Mike Walker, senior brand manager and Ed Steele, brand manager, Anchor
Creative directors
Dave Masterman and Ed Edwards
Creative team
Matt Collier and Wayne Robinson
Agency producer
Ciaran Bennett
Planners
Sarah Clark and David Buckley
Media agency
Carat
Media planners
Naomi Lopez and Joshua Bailey
Production company
The Bare Film Company
Director
Joakim Eliasson
Post-production
Framestore
Anchor is launching a year-long campaign, created by CHI & Partners, to celebrate its 125th birthday.
© Haymarket Media Group Ltd.
