Anchor 'squirty cream' by CHI & Partners

3.4 7 Votes

Anchor has launched an ad campaign promoting its Squirty Cream using the strapline 'every dessert deserves a squirt'.

The campaign includes several executions of different situations where squirty cream is added to a dessert.


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Released: 11 May 2010

Creative in this campaign:

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Campaign title
Squirty cream

Mike Walker, senior brand manager and Ed Steele, brand manager, Anchor

Creative directors
Dave Masterman  and Ed Edwards

Creative team
Matt Collier and Wayne Robinson

Agency producer
Ciaran Bennett

Sarah Clark and David Buckley

Account handlers
Sarah Golding and Brendon McLean

Media agency

Media planners
Naomi Lopez and Joshua Bailey

Production company
The Bare Film Company

Joakim Eliasson


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