McDonald's 'sleeping baby' by TBWA\Chiat\Day

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McDonald's has launched a campaign showing the lengths staff will go to in order to make a trip to McDonald's memorable.

The ad shows a new dad trying to order breakfast in the early hours of the morning, while keeping his car moving as not to wake his sleeping baby.

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Released: 11 May 2010

Credits

Chief creative officer
Mark Figliulo

Copywriter
Erik Fahrenkopf

Art director
Anthony Decarolis

Executive producer
Matt Bijarchi

Senior producer
David Fisher, Media Arts

Director
Fredrik Bond

Executive producer
Eric Stern

Editor
Gavin Cutler

Executive producer
Melissa Miller

Music
Human

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