Skittles 'tube sock' by TBWA\Chiat\Day New York

4.5 4 Votes

Skittles has launched a new American campaign to promote its sour sweets.

The ad shows a giant sock delivering static shocks to an old man's tongue while his wife tries to argue that the fizzy sweets are an easier alternative .

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Released: 11 May 2010

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Credits

Creative director
Rob Baird

Art director and creative director
Jonathan Mackler

Copywriter
Jim LeMaitre

Executive producer of media arts
Matt Bijarchi

Senior producer of media arts
Jason Souter

Production company
Smith and Jones Films

Director
Ulf Johansson

Director of photography
Andrzej Sekula

Editor
Ian MacKenzie

EFX company
Framestore

Audio
Sound Lounge

 

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