Adidas 'fast vs fast' by 180 Amsterdam and Riot

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Adidas is kicking off its World Cup marketing activity with an ad starring world player of the year Lionel Messi, alongside David Villa and Zinedine Zidane, called 'Fast Vs Fast'.

The ad launched on the brand's Facebook page, coinciding with the launch of its latest boot, the F50 adizero, in Barcelona.

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Released: 12 May 2010

Credits

Campaign title
Fast vs fast

Client                                                                                      
Levin Reyher, senior global comms manager, Adidas International

Executive creative director
Andy Fackrell

Copywriter                                                                          
Peter Albores       

Senior art director
Martin Terhart

Senior producer
Joe Togneri

Digital Agency
180

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