Emeco & Coca-Cola 'Navy 111 Chair' by Wieden + Kennedy

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Coca-Cola and Emeco have launched a campaign to support their collaboration, combining both of their products, the Coca-Cola contour bottle and the Emeco Navy Chair.

Emeco has created the 111 Navy Chair made entirely out of 111 recycled plastic bottles.  Modelled after the original aluminium Emeco Navy Chair designed in 1944 for the U.S. Navy, each 111 Chair contains a mix of 60% rPET plastic and a special combination of other materials including pigment and glass fibre for strength.   

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Released: 12 May 2010

Credits

Campaign title
Navy 111 Chair

Client
Greg Buchbinder, chairman, Emeco

Creatives
Ben Everitt and Sophie Bodoh

Creative directors
Guy Featherstone and Lucy Collier

Photographer
Peer Lindgreen

Retouching company
Stanley's Post

 

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