BBC 'World Cup' by RKCR/Y&R

3.5 2 Votes

The BBC is promoting its World Cup coverage with a campaign celebrating 'the rainbow nation' of South Africa, where the games are being held.

The campaign aims to show the country's rich heritage, the diversity of the competing countries and bring to life, through colour, the emotions of the many fans, players and nations taking part in the spectacle.

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Released: 12 May 2010

Credits

Executive creative director
Damon Collins

Copywriter
Ted Heath

Art director
Paul Angus

Planner
Lori Meakin

Account director
David Pomfret

Agency producer
Ella Littlewood, Red Bee Media

Production company
Digital Kitchen

Head of creative
Mark Bashore

Editor
Brian Cole

Directors of Photography
Trevor Fife & Morgan Henry

Designers
Sean Dekkers and Chris Abbas

Colour correction
Ryan Gagnier and Cody Cobb

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