BBC 'World Cup' by RKCR/Y&R

3.5 2 Votes

The BBC is promoting its World Cup coverage with a campaign celebrating 'the rainbow nation' of South Africa, where the games are being held.

The campaign aims to show the country's rich heritage, the diversity of the competing countries and bring to life, through colour, the emotions of the many fans, players and nations taking part in the spectacle.

Share On:

Released: 12 May 2010


Executive creative director
Damon Collins

Ted Heath

Art director
Paul Angus

Lori Meakin

Account director
David Pomfret

Agency producer
Ella Littlewood, Red Bee Media

Production company
Digital Kitchen

Head of creative
Mark Bashore

Brian Cole

Directors of Photography
Trevor Fife & Morgan Henry

Sean Dekkers and Chris Abbas

Colour correction
Ryan Gagnier and Cody Cobb

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus