Footlocker 'passion for trainers' by SapientNitro

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SapientNitro is communicating Footlocker's passion for trainers in a TV and viral spot that portrays a couple exhibiting their knowledge of the footwear in a rather saucy way.

The girlfriend is straddling the man, who lies face down on the bed, and begins spanking him with trainers. The boyfriend's knowledge of trainers is so extensive he is able to name the brand, model and colour of every shoe she uses.

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Released: 09 May 2010

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Credits

Creative director
Malcolm Poynton

Planning
Kim Douglas

Director
The Perlorian Brothers

Production company
Blink

Media planning and buying
OMD

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