Old Speckled Hen 'something different' by MCBD

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Old Speckled Hen has launched a new series of sponsored idents featuring its iconic fox in different situations.

Over 20 idents were created to raise awareness of the brand, which will air during primetime slots on Dave TV.

The spots are the second series of idents to promote the sponsorship deal, which launched last year. They feature the voices of Griff Rhys Jones and Mark Heap as the voice of the fox.

Video 1 - Bikers

Video 2 - Dribble football

Video 3 - Football nuns

Video 4 - Giant rabbits

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Released: 10 May 2010

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Credits

Copywriter
Nick Bird

Art director
Lee Smith

Planner
Oliver Waterstone

Media agency
MediaCom

Media planner
Duncan Snowden

Production company
RSA

Director
Mark Nunneley

Editor
Mark Nunneley

Post-production
MPCTV

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Continuing its sponsorship of Prime Time on Dave, Old Speckled Hen has released four new idents.