Victim Support 'wash away' by MWO

4.3 6 Votes

Independent charity Victim Support has launched a national press and radio campaign to raise awareness of its cause.

The press ads feature models with messages written in pen on their faces reflecting the feelings of victims of crime and emphasising the notion that all crime leaves a mark that Victim Support aims to help 'wash away.'

Mark Hurst, creative director, said: "For the print work we’ve used a pop culture reference to design the message of each individual to resonate today, and also to allow us to personalise each of the victims stories."

Share On:

Released: 24 May 2010

  • Victim Support press execution 1

    Victim Support press execution 1

  • Victim Support press execution 4

    Victim Support press execution 4

  • Victim Support press execution 5

    Victim Support press execution 5

  • Victim Support press execution 2

    Victim Support press execution 2

  • Victim Support press execution 3

    Victim Support press execution 3

of

Credits

Creative director
Mark Hurst

Writers
Martyn Smith, Natasha Freedman and Jez Cripps

Art directors
Jo Webb, Mark Hurst and Steve Williams

Photographer
Jad Oakes

Designer
Dan Edwards

Client
Guy North and Paul Fawcett

Media
Initiative
Spark

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Food Standards Agency 'full of it' by MWO

Food Standards Agency 'full of it' by MWO

MWO has unveiled a new campaign for the FSA that singles out bread, cereals and pasta sauces as products that can contain unhealthy levels of salt.

Swiftcover 'get a life' by MWO

Swiftcover 'get a life' by MWO