Cadbury 'Crunchie Rock' by Fallon London

3.9 7 Votes

Cadbury has launched its new Crunchie Rock sweets with a retro rock themed ad by Fallon.

The ad features an unsuspecting man in a caravan singing Tina Turner's classic 'We don't need another hero' to himself in the mirror.

Crunchie's 'Friday Feeling engineers' arrive and transform his room into stage complete with backing-singers, dry ice and a live audience.

The campaign will be supported by a rock-themed national outdoor and digital campaign.

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Released: 17 May 2010

Credits

Creative directors
Graham Storey and Phil Cockrell

Creatives
Rick Gayton and Darren Beresford

Group account director
Ben Cyzer

Account director
Andrew Fraser

Agency planner
Tom Goodwin

Agency producer
Betsy Kelly

Production company
Smuggler

Director
Chris Smith

Producer
Gustav Geldenhuys

Director of photographer
Martin Ruhe

Editor
Bill Smedley

Post-production
MPC Drew Downs      

Music
'We Don't Need Another Hero' by Terry Britten and Graham Hamilton Lyle

Music re-record
Eclectic

Audio post-production
Wave

Media agency
PHD

Media planner
Hannah Ando

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