Cadbury 'Crunchie Rock' by Fallon London

3.9 7 Votes

Cadbury has launched its new Crunchie Rock sweets with a retro rock themed ad by Fallon.

The ad features an unsuspecting man in a caravan singing Tina Turner's classic 'We don't need another hero' to himself in the mirror.

Crunchie's 'Friday Feeling engineers' arrive and transform his room into stage complete with backing-singers, dry ice and a live audience.

The campaign will be supported by a rock-themed national outdoor and digital campaign.

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Released: 17 May 2010


Creative directors
Graham Storey and Phil Cockrell

Rick Gayton and Darren Beresford

Group account director
Ben Cyzer

Account director
Andrew Fraser

Agency planner
Tom Goodwin

Agency producer
Betsy Kelly

Production company

Chris Smith

Gustav Geldenhuys

Director of photographer
Martin Ruhe

Bill Smedley

MPC Drew Downs      

'We Don't Need Another Hero' by Terry Britten and Graham Hamilton Lyle

Music re-record

Audio post-production

Media agency

Media planner
Hannah Ando

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